Some of the most important advertising and marketing lessons aren't learned in school.

About Paula Zargaj-Reynolds

When Paula was a child in Slovenia, the airwaves were in the hands of the Communists; for her, the most entertaining thing on TV was often the commercials.

After arriving in the States as a kindergartener, Paula's fascination with advertising continued to grow.

Paula earned a degree in Marketing Management from Bentley College and began her advertising career at some of Boston's best ad agencies: Ingalls Quinn & Johnson/BBDO, Hill Holliday Connors Cosmopolus, and Digitas.

After working her way up to various senior creative positions and winning a number of awards, Paula went out on her own in 1992 and established what is today PZRservices.

As an independent contractor, Paula has served clients from a variety of industries, including AOL, Verizon, Capital One and Network World. And she's continued to win awards for work she's created for both consumer and B2B clients.

In case you were wondering, Zargaj is pronounced Zhar'-guy: it rhymes with car guy, while the 'z' is pronounced like the 'zh' in Zhivago.